
StartUp
A brilliant idea... Funded by dirty money
A desperate banker needs to conceal stolen money. A Haitian-American gang lord wants to go legit. A Cuban-American hacker has an idea that will revolutionize the very future of money itself. Forced to work together, they unwittingly create their version of the American dream - organized crime 2.0.
Episodes

Seed Money
When Miami tech visionary Izzy Morales fails to attract funding for her new cryptocurrency GenCoin, financier Nick Talman funnels dirty money from his embezzling father. Meanwhile, gangster Ronald Dacey finds his money is missing, while cynical FBI agent Phil Rask hunts for Nick’s father.

Ground Floor
After Ronald threatens Nick and Izzy, they scramble to return his money in cash. Agent Rask's new partner Maddie arrives just in time to ramp up efforts to track Nick's father, Andy Talman. With gang violence in Little Haiti bearing down on his family, Ronald rethinks Izzy's GenCoin pitch.

Proof of Concept
Nick, Izzy and Ronald's fundraising is off to a slow start, but Ronald spots an opportunity with a neighborhood VIP. Rask and Maddie catch wind of GenCoin just as Andy tells Nick the truth about Rask. Nick makes a promising business connection.

Angel Investor
Nick makes the pitch of a lifetime, reviving GenCoin. Rask and Maddie’s partnership takes a surprising turn just as Rask forms an unlikely alliance. Ronald gets pulled into a wave of violence with his gang.

Buyout
As Rask slides into a pit of violence and corruption, he fights to regain control. Nick and Izzy absorb a devastating blow to GenCoin. Ronald takes a risk with the company pitch.

Bootstrapped
Rask is forced clean up his mess. Izzy reaches out to an old classmate and finds a promising lead. Taylor’s discovery of Nick’s predicament places GenCoin in serious jeopardy. In the face of disaster, Ronald has a burst of inspiration.

Valuation
A struggling GenCoin finds a way to set up shop, but Ronald’s plan to put some money in their pockets backfires. An anxious Rask must field questions from his fellow agents. Izzy follows up on an ambitious lead.

Pro Rata
GenCoin lands a major investor, Alex Bell, who has sketchy ties. Rask makes an opportune discovery about Nick. As Ronald’s status in the gang changes, his son Touie is faced with an agonizing decision.

Hostile Takeover
Rask hurries to tie up loose ends. Alex drops a bombshell on GenCoin, forcing Izzy into a compromising position. Nick and Ronald bond over their new predicament. Izzy takes a stand, only to find herself on the wrong side.

Recapitalization
In the season finale, Nick and Izzy hash out their differences. Nick has an ace up his sleeve, leading to a shocking new ally for GenCoin. Rask is faced with the brutal truth about Alex. The Morales family is blindsided by tragedy.
About StartUp
- Creators
- Ben Ketai
- Cast
- Adam Brody, Edi Gathegi, Otmara Marrero, Addison Timlin, Ron Perlman, Mira Sorvino
- Genres
- Crime, Drama
- Content rating
- TV-MA
- Original language
- English
- Production countries
- United States of America
- Status
- Ended
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